Title: Entrepreneurship
Code: BBA-211
Credit Hours: 03
Course Contents:
Introduction:
The concept of entrepreneurship, The economist view of entrepreneurship, The sociologist view, Behavioural approach, Entrepreneurship and Management
The Practice of Entrepreneurship:
The process of entrepreneurship, Entrepreneurial Management, The entrepreneurial business, Entrepreneurship in service institutions, The new venture
Entrepreneurship and Innovation:
The innovation concepts, Importance of innovation for entrepreneurship, Sources of innovative opportunities, The innovation process, Risks involved in innovation
Developing Entrepreneur:
Entrepreneurial profile, Trait approach to understanding entrepreneurship, Factors influencing entrepreneurship, The environment, Socio cultural factors, Support systems
Entrepreneurship Organization:
Team work, Networking organization, Motivation and compensation, Value system
Entrepreneurship and SMES:
Defining SMEs, Scope of SMEs, Entrepreneurial, managers of SME, Financial and marketing problems of SMEs
Entrepreneurial Marketing:
Framework for developing entrepreneurial marketing, Devising entrepreneurial marketing plan, Entrepreneurial marketing strategies, Product quality and design
Entrepreneurship and Economic Development:
Role of entrepreneur in the economic development generation of services, Employment creation and training, Ideas, knowledge and skill development, The Japanese experience
Case Studies of Successful Entrepreneurs
Recommended Books:
- Paul Burns and Jim Dew Hurst: Small Business and Entrepreneurship
- N. Singh: Entrepreneurship for Economic Growth
- Peter F. Drucker: Innovation and Entrepreneurship Peter F. Drucker
- John B. Miner: Entrepreneurial Success