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Applied Psychology

Code: PSY-111

Title: Applied Psychology

Credit Hours: 03


The main aim is to familiarize students with history, main concepts, methods, and Theoretical frameworks in psychology. The course will help students appreciate the human nature and its related concepts, thereby will gain insight into human behavior and human relationships.

Course Contents

Research Methods in Psychology

  • Observation (Naturalistic and Field study)
  • Case history
  • Experimental Method
  • Survey
  • Interview

Statistical Analysis in Psychology

  • Definition and Importance of Statistics in Psychology
  • Graphic Representation
  • Measures of Central Tendency: Mean Median and Mode.
  • Measures of variability: Standard deviation
  • Correlation: Pearson Product-moment & Rank Order

Biological Basis of Behavior

  • Brain Structure and Functions
  • Nervous System
  • Neurons
  • Parts of Nervous System
  • Endocrine glands


  • Characteristics of Sensation.
  • Visual Sensation: Structure and Functions of the eye
  • Auditory Sensation: Structure and Functions of the ear


  • Factors in perception
  • Types of perception
  • Perceptual organization
  • Perceptual problems
  • Illusions
  • Hallucinations


  • Definition and Classification
  • Primary (Biogenic) Motives
  • Secondary Motives
  • Intrinsic Motives
  • Extrinsic Motives
  • Intrinsic Motivation and Extrinsic Motivation
  • Theories of Motivation


  • Definition
  • Components of Emotion
  • Theories of Emotion
  • Expression of Emotions
  • Psychological Well being

Learning and Conditioning

  • Definition and Types
  • Classical conditioning
  • Instrumental conditioning;
  • Learning through Imitation
  • Cognitive learning


  • Definition
  • Types of Memory
  • Models of Memory
  • Memory Processes
    • Retention
    • Recall
    • Recognition
    • Retrieval
  • Forgetting
  • Theories of Forgetting
  • Improving Memory
  • Mnemonics


  • Definition
  • Types (Realistic Autistic thinking, Creativity, problem solving)
  • Tools of Thinking
  • Imagery
  • Language
  • Concepts


  • Definition
  • Theories of Intelligence
  • Assessment of Intelligence


  • Definition
  • Theories of Personality
  • Assessment of Personality

Recommended Books:

  • Smith, E. E., Nolen-Hoeksema, S., Fredrickson, B. L. & Loftus G. R. (2003). Introduction to Psychology. USA: Thomson Learning.
  • Passer, M. W. & Smith, R. E. (2007). Psychology: The Science of Mind and Behavior. New York, NY:McGraw-Hill.
  • Myers, D. G. (2001). Psychology (6thed.). USA: Worth Publishers.
  • Breakwell, G. M., Smith, J. A. & Wright, D. B. (2012). Research Methods in Psychology. London:SAGE Publications.
  • Carlson N. R. (2005). Foundations of Physiological Psychology. (6thed.). India: Pearson Education.
  • Blake, R. & Sekuler, R. (2006). Perception (5thed.). USA: McGraw-Hill.
  • Domjan, M. (2005). The Essentials of Conditioning and Learning. (3rded.). Belmont, CA: Wadsworth.
  • Wilson, B. A. (2009). Memory Rehabilitation: Integrating Theory and Practice. New York, NY: The Guilford Press.
  • Eysenck, M. W. & Keane M. T. (2005). Cognitive Psychology: A Student’s Handbook, New York, NY: Psychology Press.
  • Pervin, L. A., Cervone, D. & John, O. P. (2005). Personality: Theory and Research. USA: John Wiley & Sons

Past Papers Punjab University: